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Why you must nix MLM experience from your resume

(BUSINESS MARKETING) MLMs pray on people without much choice, but once you try to switch to something more stable, don't use the MLM as experience. The post Why you must nix MLM experience from your...

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The secret to crafting consistently high-converting emails?

(BUSINESS MARKETING) Email may seem too old to be effective but surprisingly it's not, so how can you get the most out of your email marketing? Try these tips. The post The secret to crafting...

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Stand out with video as part of your resume (but be careful)

(MARKETING) This new tool helps you stand out in the job market, as video now dominates - so it's possible to use this to your advantage (with caution). The post Stand out with video as part of your...

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Gloves that translate sign language in real time

(BUSINESS MARKETING) A new wearable tech translates American Sign Language into audible English in real time. The post Gloves that translate sign language in real time appeared first on The American...

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Opportunity Zones: A chance to do good

(BUSINESS MARKETING) Opportunity zones offer a chance to breathe new life into economically-distressed communities. The post Opportunity Zones: A chance to do good appeared first on The American Genius.

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Clyde helps smaller brands to offer product protection programs

(BUSINESS FINANCE) For small brands that sell not-so-little items, Clyde is a big deal! Now you can offer product protection normally reserved for the big brands. The post Clyde helps smaller brands to...

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This $40 photography course bundle is a steal

(BUSINESS MARKETING) If you're looking to improve your photography skills, or make little extra cash by taking up a side hustle, here's a really affordable course that won't break the bank. The post...

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How can a small business beat a large competitor moving in next door?

(BUSINESS) How do you stand out when a big competitor moves to your neighborhood? Reddit has a few suggestions - some obvious, some no so much. The post How can a small business beat a large competitor...

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You can pivot your business in the middle of a pandemic – you have to

(BUSINESS MARKETING) Coronavirus has sounded a death knell for lots of small businesses. Learning to pivot and redirect your company’s focus may help keep it afloat in this uncertain economy. The post...

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6 tips to easily market your side hustle

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you're starting a new side hustle. Here are some easy ways to make your marketing efforts more effective. The post 6 tips to easily...

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There’s a shortage of skilled workers, so get learning

(BUSINESS MARKETING) COVID-19 may end up justifying training funds for lower-class workers to learn new skills. Skilled workers are desperately needed right now. The post There’s a shortage of skilled...

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Companies are using COVID-19 as an excuse for their crappy practices

(OPINION EDITORIAL) COVID-19 is an excuse for a lot of inconveniences--prices, shipping times, poor quality--things we shouldn’t have to live with now, but especially once all of this is over. The post...

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How to build a company culture while working remotely

(OPINION EDITORIAL) It seems that even a post COVID-19 world will involve remote work, so how can you build and maintain a strong work culture that ensures growth and satisfaction? The post How to...

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Technology is helping small businesses adapt and stay afloat

(BUSINESS MARKETING) Small businesses need to utilize digital platforms to adapt their businesses during COVID-19, or else they may be left behind. The post Technology is helping small businesses adapt...

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Snapchat’s study reveals our growing reliance on video

(BUSINESS MARKETING) Snapchat released a report that shows some useful insights for future video content creation. The post Snapchat’s study reveals our growing reliance on video appeared first on The...

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How many hours of the work week are actually efficient?

(BUSINESS MARKETING) Working more for that paycheck, more hours each week, on the weekends, on holidays can actually hurt productivity. So don't do that, stay efficient. The post How many hours of the...

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How Nestle’s emotional branding converted a nation into coffee drinkers

(BUSINESS MARKETING) Nestle hired a psychoanalyst to convert a nation to coffee with long term, science backed strategies connected to why we like what we like. The post How Nestle’s emotional branding...

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Unpopular opinion: Coworkers are not your ‘family’

(MARKETING) "I just want you to think of us as family," they say. If this were true, I could fire my uncle for always bringing up "that" topic on Thanksgiving... The post Unpopular opinion: Coworkers...

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Free shipping is everywhere… how can small businesses keep up?

[BUSINESS MARKETING] Would you rather pay less but still pay for shipping, or pay more with free shipping? They may cost the same, but one appeals more than the other. The post Free shipping is...

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How becoming better listeners eliminates our culture’s growing isolation

(BUSINESS MARKETING) We have all be frustrated by someone who doesn't listen to us; so why not make sure that you are taking the steps to not be them, and be better listeners. The post How becoming...

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Video is necessary for your marketing strategy

(BUSINESS MARKETING) As technology and social media move forward, so do marketing opportunities. Now is the time for video content social media marketing! The post Video is necessary for your marketing...

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Jack of all trades vs. specialized expert – which are you?

(BUSINESS MARKETING) It may feel tough to decide if you want to be a jack of all trades or have an area of expertise at work. There are reasons to decide either route. The post Jack of all trades vs....

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Simple way to send text, email appointment reminders to clients

(MARKETING) This new app has tons of automatic tools that help small businesses continue to move into the digital age with ease of use. The post Simple way to send text, email appointment reminders to...

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Hiring managers keep you on your toes – make them take the 1st step

(BUSINESS MARKETING) If you want to stand out from other job applicants, weird outfits, stunts, and baked goods will only get you so far – or it could backfire. The post Hiring managers keep you on...

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This company pays employees a minimum salary of $70k a year

(MARKETING) CEO Dan Price took a million dollar pay cut to give his employees a raise. Was it worth it? Can your company do it? Should they? The post This company pays employees a minimum salary of...

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Burn-out is your company’s fault, not your staff’s fault

(MARKETING) Employee dissatisfaction is on the rise, resulting in burn-out from a variety of factors, but it's not the staff's fault. Here's why... The post Burn-out is your company’s fault, not your...

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You need to pay employees for their time, not only for their work

(MARKETING) Yes, you still must pay employees for their time even if they aren’t able to complete their work due to restrictions. Time = Money. The post You need to pay employees for their time, not...

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Younger folks are rejecting religion, how it impacts your marketing efforts

(MARKETING) Is faith-based marketing still a go-to for a wide audience, considering that millennials are leaving religion in droves, if not, what is? The post Younger folks are rejecting religion, how...

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No-reply emails don’t help customers, they’ve run their course

(MARKETING) No-reply emails may serve a company well, but the customers can become frustrated with the loss of a quick and easy way to get help. The post No-reply emails don’t help customers, they’ve...

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Here’s how one employer was able beat an age discrimination lawsuit

(MARKETING) Age discrimination is a rare occurrence but still something to be battled. It's good practice to keep your house in order to be on the right side. The post Here’s how one employer was able...

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